Howard Schultz

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Schultz Sues to Keep Sonics in Seattle

Starbucks CEO offers email proof of new owner's duplicity

(Newser) - Howard Schultz filed a suit yesterday seeking to reverse the sale of the SuperSonics to Oklahoma-based investor Clay Bennett. The Starbucks CEO and former Sonics owner cites email evidence that Bennett's ultimate goal was always to bring a basketball team to his hometown. The lawsuit asks the court to void...

Starbucks to Pour Freebies
Starbucks to Pour Freebies

Starbucks to Pour Freebies

Execs hope new 'everyday' blend will boost soft sales

(Newser) - Starbucks will pour a new blend for free tomorrow (Tuesday) in an effort to rekindle customer love, the Seattle Post-Intelligencer reports. The company is keeping the blend's ingredients—“subtle, rich flavors of cocoa and toasted nuts"—under wraps, and hopes it will boost sales as Starbucks faces fresh...

Starbucks Balks at Paying Back Barista Tips

Firm challenges court ruling, calls it 'unfair beyond reason'

(Newser) - Starbucks is defying a California court ruling, arguing a judge has created a tempest in a tip jar, reports the Seattle Post-Intelligencer. The court ruled the coffee shop must pay nearly $100 million to California baristas forced to share tips with their supervisors. Similar suits have been filed in Minnesota...

Starbucks Rolls Out Customer-Focused Changes

Loyalty card, new machines headline plans to jolt coffee giant

(Newser) - A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars at the coffee giant, which...

Starbucks Cuts Stores, Skips Breakfast

Faltering biz drops egg-and-cheese fare to focus on cuppa Joe

(Newser) - The founder and returning head of Starbucks has announced plans to turn the flagging operation around by taking it back to its intimate coffee-house roots, reports the Seattle Post-Intelligencer. CEO Howard Schultz is ditching the chain's profitable morning sandwich line after listening to advice from baristas who complained that the...

Starbucks Tries Out $1 Coffee
Starbucks Tries Out $1 Coffee

Starbucks Tries Out $1 Coffee

Java giant also trying free refills in Seattle experiment

(Newser) - Starbucks is offering a low-cost option as it experiments with new approaches in the face of fresh competition from McDonald's, the Wall Street Journal reports. While Starbucks made its fortune on extravagantly named $4 offerings, an 8-ounce “short” cup is now available for $1 in the Seattle area, and...

Starbucks Founder Back in CEO Saddle

Will pare back coffee giant after sales stall and stocks tumble

(Newser) - Starbucks reacted to slow sales and new competition today by bringing back founder Howard Schultz as CEO, replacing folksy chief exec Jim Donald. "We must address the challenges we face and we know what has to be done," Schultz said. Schultz vows to reignite sales by trimming back...

China Puts Lid on Macchiatos, Controversy

Beijing—respectfully—forbids Starbucks in Forbidden City

(Newser) - Starbucks has closed its outlet in Beijing's Forbidden City after seven years of controversy. The coffee shop had become a symbol for the intrusion of foreign culture in China's heritage, culminating in protests and government intervention. "It was a very congenial decision," a Starbucks official said. "We...

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