CEO: Starbucks Perking Up

After drop in third quarter, coffee chain's sales improved in October
By Ambreen Ali,  Newser Staff
Posted Oct 29, 2008 6:14 PM CDT
CEO: Starbucks Perking Up
Starbucks is selling coffee at Costco with a 20% discount.   (Business Wire)

Starbucks' CEO says the company is percolating again and may have hit bottom in the quarter that ended in September, the Wall Street Journal reports. The chain again saw declining sales, says Howard Schultz, but he also noted a “slight improvement” in October. Starbucks has been shutting stores, and it plans to add loyalty cards to keep customers buzzed amid a spending slowdown. (Read more Starbucks stories.)

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