Gap Abandons Logo Change

Gap is ditching that ugly new logo. Just one week after it unveiled the cheap-looking design, the retailer announced (on Facebook) that is has decided to stick with its classic white-on-navy look. "We've heard loud and clear that you don't like the new logo," the company said. "We've learned a lot from the feedback." The company also backpedaled from its original solution to the logo mess—crowd sourcing! "There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," said Gap's North America president.
(Read more branding stories.)