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Disney Goes Native in New Markets
Disney Goes Native in New Markets

Disney Goes Native in New Markets

No more force-feeding US product in India, China, Latin America

(Newser) - The Walt Disney Co., failing in its efforts to sell American product in foreign markets, is retooling its overseas strategy to partner with local players.  With an eye on five enormous markets—India, China, Latin America, Russia, and South Korea—the entertainment icon is abandoning its go-it-alone approach to...

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