brands

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Apple Bumps Google as Most Valuable Brand

Tech and telecoms dominate the top brands

(Newser) - Apple has taken a bite out of Google. It's now the most valuable brand in the world, finally ending Google's four-year run at the top of Millward Brown's list of global brand value, reports Reuters . The study estimates Apple's brand to be worth $153 billion, almost...

Snot Pizza Isn't a Felony: Keillor

(Newser) - One minimum-wage worker farts on a salami sandwich, and suddenly the president of Domino's is issuing a public apology? “This is the world turned upside down,” writes Garrison Keillor in the Chicago Tribune. In the actual world, the salami fart is nothing. “The night manager just says,...

Domino's Workers Fired for Gross-Out Video

Employees filmed doing worse than anything than the Noid ever dreamt up

(Newser) - Domino's Pizza is struggling to contain the damage after a video of disgusting antics in one of its kitchens surfaced on YouTube, Advertising Age reports. A male employee is filmed wiping his bare butt with a sponge he then uses to wipe a pizza pan, farting on pepperoni, and stuffing...

Cable Company Wages War on Monsters

Company takes on more monsters than Godzilla in fight to protect trademark

(Newser) - High-end audio cable maker Monster Cable has been taking on every monster it can find in a battle to safeguard its trademark, the Wall Street Journal reports. The company has sued makers of monster-branded products from carpet cleaners to energy drinks, along with job-search site Monster.com, and even the...

Beverly Hills High Aims to Market Its 90210 Image

Clothing, cosmetics may make up school's budget shortfalls

(Newser) - Beverly Hills High School is considering starting lines of clothing and cosmetics in an attempt to capitalize on the glamorous image perpetuated by television’s 90210 series and famous alumni like Angelina Jolie. A smaller population of school-aged children in the neighborhood has sapped the tax base, leaving it with...

'Sea Change' In Store for Retail

Shops to shut, brands to fold as bankruptcies soar

(Newser) - Shaken by a tough holiday season and bracing for more trouble, the retail scene may look very different in 2009, the Wall Street Journal reports. Some stores will be reducing inventory and cutting suppliers, which could force small manufacturers to fold. Retail bankruptcies could abound. "We will have a...

Time, CNN Top College Faves
 Time, CNN Top College Faves 
Dec 1, 2008 6:34 AM CST

Time, CNN Top College Faves

Annual marketing survey yields weightier results

(Newser) - College students took a break from beer pong to take stock of the world, a study of their favorite brands suggests. Time unseated Cosmopolitan as top magazine among the 1,000 students surveyed, while CNN.com bumped Perez Hilton off the list of top websites, Advertising Age reports. "World...

King Family Wants Cut of Obama-King Souvenir Cash

The dream may be passed down, but not the brand

(Newser) - The family of the Rev. Martin Luther King Jr. is demanding a share of the proceeds from the sudden wave of T-shirts, posters, and other merch pairing the civil rights leader with Barack Obama, the AP reports. Obama may have inherited the dream, but they own the brand, says the...

Guess Who Has the Most Trusted Brand in America?

Google proves you don't need advertising if consumers see you as good citizen

(Newser) - Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in...

Apple Has Top Brand, World Consumers Say

But survey says Microsoft, USA need to revamp marketing

(Newser) - Apple is the world's "most inspiring brand," as well as the one most consumers say they can't live without, according to a new survey on brand impact. Meanwhile, Reuters reports that Microsoft was the brand buyers thought most in need of an overhaul—with the United States as...

Generics Curb Rise in Drug Costs
Generics Curb Rise in Drug Costs
Aug 8, 2007 6:37 PM CDT

Generics Curb Rise in Drug Costs

Cheap alternatives to brand-name meds appear as patents expire

(Newser) - Scores of prescription drugs are getting cheaper, as name-brand patents expire and open the door to generic imitators. That's bad news for pharmaceutical companies, the Times reports, but it means that an aging population ever more reliant on drugs will be paying as much as 80 percent less for them.

Wal-Mart Drops The Smock
Wal-Mart Drops The Smock
Apr 6, 2007 11:24 AM CDT

Wal-Mart Drops The Smock

Company hopes a preppier look will help attract more upscale customers

(Newser) - Wal-Mart employees are about to ditch their frumpy frocks in favor of a preppier look—khaki pants and dark-blue polos. It's part of a broader initiative to streamline and modernize the megastore's image to attract a new, wealthier customer base, Business Week reports. Other recent upscaling: vinyl wood floors and...

CD Sales Drop 20%
CD Sales Drop 20%
Mar 21, 2007 11:33 AM CDT

CD Sales Drop 20%

(Newser) - CD sales plunged more than 20% in the first quarter of this year compared to the same period last year, and online music sales didn't come close to making up the difference. Closing stores, weak albums, and over a billion songs shared illegally every month combined to deliver the sharpest...

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