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Google Parts Ways With
Zagat Brand After 7 Years
Mar 5, 2018 6:30 PM CST
Google Parts Ways With Zagat Brand After 7 Years
The dining guide was purchased by a small restaurant review company
- Perhaps the most iconic of all dining guides, Zagat will be sold by Google after seven years under the tech behemoth. Per the
New York Times
, Google will give up the brand to a restaurant review company called The Infatuation after purchasing it for $151 million in 2011. The sale...
Scale Is No More
Jul 27, 2016 2:53 PM CDT
Zagat's 30-Point Scale Is No More
The 35-year-old restaurant guide just got a major overhaul
- Thirty-five years after it was founded in New York, the Zagat restaurant guide is ditching its 30-point rating scale to better compete with companies like Yelp and TripAdvisor, Bloomberg reports. A survey of Zagat customers found they wanted something simpler, so Google, which bought the company in 2011, launched a...
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