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Didn't Run a Marathon? You Don't Need Gatorade
Didn't Run a Marathon? You Don't Need Gatorade
in case you missed it
Jul 31, 2010 7:00 PM CDT

Didn't Run a Marathon? You Don't Need Gatorade

Sports drinks overkill for casual exercisers

(Newser) - Sports drinks like Gatorade, PowerAde, and Pure Sport are advertised as revitalizing thirst-quenchers for professional athletes, graciously made available to casual exercisers like you. But most desk jockeys don't need anything the drinks provide except water, new analysis suggests. Exercise does deplete both electrolytes and carbohydrates, but the average American...

Trendy Kombucha Vanishes Over Alcohol Worries

Fans lament trendy tea's absence

(Newser) - It's a fermented, pungent tea, but it's the alcohol that can lurk inside of kombucha that's causing a stink. In the past month, the ancient and trendy tea has vanished from the shelves of Whole Foods and other retailers as the government tests raw kombucha to determine whether it should...

Tea Partiers Killing Tea Sales

Term causing confusion for innocent beverage purveyors

(Newser) - The Tea Party movement is leaving a bitter taste in the mouths of people who sell actual tea. “When I first heard about it, I thought, ‘Oh, maybe I can sell them some tea,’” one distributor tells the Chicago Tribune . “Then I realized that probably...

No 'Excellent' Coffee Blends: Consumer Reports

Testers blame pinched arabica supply for low-quality joe

(Newser) - No coffee blend available in the United States ranked “excellent” or even "very good" in this year's Consumer Reports testing. Thanks to limited supply of high-quality arabica beans from Colombia, the top ranking in the testing results out today is just “good.” Try Starbucks House Blend...

Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

(Newser) - Pepsi will end its 23-year advertising presence on the Super Bowl telecast to focus on a cross-platform marketing push with a strong digital component. The company was quick to spin the retreat, which will leave the broadcast wide open to archrival Coca-Cola. “The Super Bowl broadcast can be an...

Health Experts Call for Soda Tax

Critics say it won't reduce obesity

(Newser) - Health experts say a tax on sugary sodas would take a big bite out of the obesity epidemic, ABC News reports. Taxing "sugar-sweetened beverages is really a double-win," said the co-author of a new paper published in the New England Journal of Medicine. "We can raise much-needed...

Beer Prices Going Up
 Beer Prices Going Up 
Aug 25, 2009 4:23 PM CDT

Beer Prices Going Up

(Newser) - The nation’s largest brewers plan to raise beer prices in the fall, the Wall Street Journal reports. Anheuser-Busch InBev—maker of Budweiser—and MillerCoors will further test the notion that beer is generally recession-proof. “The environment is very favorable, we think,” says an Anheuser exec. Both companies...

High-Tech Mug Keeps Coffee Just Right

Mug absorbs heat, then releases it to maintain perfect temperature

(Newser) - German scientists have developed a coffee mug that gets your joe to the right temperature and keeps it there, Der Spiegel reports. The secret is phase-change material, waxy stuff used in home-building to maintain temperatures indoors. It's also stuffed inside winter jackets, and if these scientists have their way, it...

'Relaxation' Sodas Promise to 'Slow Your Roll'

(Newser) - In the boom times, people quaffed energy drinks and the industry bloomed to its current $896 million in sales. Naturally, the Washington Post reports, the recession has produced a new star: “relaxation beverages.” Loaded with a somewhat questionable “calming” ingredient also in green tea, the drinks are...

Cash-Strapped Drinkers Spurn Bottled Water

(Newser) - A combination of penny-pinching and environmental concern has pushed bottled water sales off for the first time in at least 5 years, the Washington Post reports. In 2008, consumption of bottled water fell for the first time this decade. “It's an obvious way to cut back,” a researcher...

The Worst Soft Drinks Ever
 The Worst Soft Drinks Ever 
OPINION
Aug 1, 2009 5:15 AM CDT

The Worst Soft Drinks Ever

Coke's Vio is only the latest in ill-conceived beverages

(Newser) - Coke is currently testing Vio, a carbonated-milk drink it hopes will capture the US market—but Time is a little skeptical. Here are some other misbegotten beverage ideas:
  • Coors Rocky Mountain Sparkling Water. Prominent placement of the Coors logo made the company’s spring water look a lot like a
...

Coke Tests Milk Soft Drink in NY

Trial period for 'Vio' will assess whether US is ready for carbonated milk beverages

(Newser) - Coca-Cola has launched a consumer trial of Vio, a “vibrancy” soft drink that combines skimmed milk with a carbonated fruit soda, the Guardian reports. Vio is available only in New York as Coke measures demand for the beverage. Milk-based soft drinks are popular in Asia but have yet to...

French Wine Industry Tanks, But It Still Makes Best Vino

(Newser) - The French wine industry is in a tough spot, Mike Steinberger writes on Slate. “It is hemorrhaging market share abroad, domestic consumption continues to plummet, and thousands of vintners are in desperate financial straits.” What’s more, “the appellation system that regulates much of French viticulture is...

FDA OKs Natural, No-Calorie Sweetener

Coke, Pepsi will have stevia products soon

(Newser) - Get ready for a barrage of soft drinks and foods using the term stevia. The FDA today gave its blessing to use of the zero-calorie natural sweetener derived from the leaves of a South American bush, the Chicago Tribune reports. Coke and Pepsi will have drinks on the shelves soon,...

Japan Cools Down with Fizzy Eel Energy Drink

Yellow-colored beverage made from head and bone extracts

(Newser) - A new fizzy, yellow-colored canned drink is hitting shelves in Japan this month, and it contains an unusual ingredient—eel. Unagi Nobori, or "Surging Eel," is made from the extracts from the head and bones of eel and five vitamins. "It's mainly for men who are exhausted...

Dr Pepper Ads Want You to Sip, Not Guzzle

New campaign says the soda tastes better when consumed slowly

(Newser) - Facing flagging sales, 123-year-old Dr Pepper is capitalizing on “scientific” research that suggests it tastes better when you drink it slowly, the Wall Street Journal reports. Dr Pepper’s marketers are launching a campaign using “fake doctors to deliver this quasi science,” says an ad exec. Basketballer...

Cup of Joe Getting Smaller
 Cup of Joe Getting Smaller 
Jul 9, 2008 3:18 PM CDT

Cup of Joe Getting Smaller

Chicago coffee maker nixes 20-ounce drinks, for flavor's sake

(Newser) - One purveyor of fine coffee is drawing a line in the sand: Come Aug. 1, Chicago brewer and distributor Intelligentsia will phase out its 20-ounce option—or venti, per Starbucks lingo, the Chicago Tribune reports. Brewing such a large cup dilutes the proportions necessary for maximum flavor, Intelligentsia's CEO says,...

Distillers Like Taste of Bourbon Boom

Weak dollar, rising exports help fuel spike in sales

(Newser) - Kentucky bourbon is popular in the likes of Russia and China as drinkers worldwide flock to the US drink, the AP reports. A weak dollar, rising exports, and a bourbon trend among young Americans are also fueling the boom. "Younger consumers are interested in drinks that were, you might...

Gourmet Tea: The New Coffee
 Gourmet Tea: The New Coffee 
Apr 8, 2008 4:32 PM CDT

Gourmet Tea: The New Coffee

$300-a-pot brews not uncommon as Americans get back to their roots

(Newser) - Cappuccinos are commonplace, but new gourmands get their caffeine fix from tea. After falling out of favor during the Revolutionary War, tea is experiencing a comeback in the US; sales have tripled since 1990 and gourmet tea can cost thousands per pound. Portfolio pours a cupful of tips for would-be...

$600 Coffee 'Processed' by Civets
$600 Coffee 'Processed'
by Civets
Jul 13, 2007 5:49 AM CDT

$600 Coffee 'Processed' by Civets

Java-lovers' treat plucked from droppings of animals who gorge on beans

(Newser) - Move over, Starbucks. Hyper coffee connoisseurs are coughing up $600 for a pound of the world's priciest coffee, a blend plucked from the droppings of a civet, a small Indonesian mammal that forages for fresh coffee beans. Fans describe the taste of kopi luwak as earthy, with a note of...

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