Toyota Prius

(Newser) - Toyota is rolling out a big PR campaign that stresses its green credentials—under attack now that the car giant has teamed up with Detroit to fight tighter fuel standards. A new ad shows a Prius being built out of sticks in a meadow, and the company crows over its...

(Newser) - Auto industry bigwigs at the Reuters Auto Summit in Detroit this week seem finally to have gotten the message on cleaner, more fuel-efficient vehicles; one after another they cited going green (or at least greener) as the path to more competitive cars and trucks. GM honcho Robert Lutz admitted that...

(Newser) - Toyota is launching a three-year study of US consumer demand for a new version of the popular Prius that could run exclusively on electric power and be recharged in a standard electric socket. Toyota may yet beat rival General Motors to market—GM has set a 2010 target date for...

(Newser) - As the exhaust clears following Al Gore III's joy-ride drug bust, an astonished public has zeroed in, not on the former veep's son, but on his little-Prius-that-could. Clocked at over  100mph before he was pulled over, Gore shattered the assumption that the Toyota hybrid sacrifices speed for fuel efficiency, the...