Tom Bradley

(Newser) - If Barack Obama loses in November, the media will surely cite the Bradley Effect, the theory that voters lie to pollsters to hide racial biases. It’s named after Tom Bradley, the black mayor of Los Angeles who lost the 1982 governor’s race in California, despite huge leads in...

(Newser) - Much has been made of the so-called Bradley effect in this year's election—the propensity of white voters to tell pollsters they've got no problem voting for a black candidate but to change their tune in the privacy of the voting booth. Patt Morrison cautions in the Los Angeles Times...

(Newser) - The so-called Bradley effect, in which support for minority candidates in opinion polls isn’t matched by votes in actual elections, has disappeared, Sam Wang writes for the Princeton Election Consortium. A study of polling and outcome data from 133 gubernatorial and senate races in 1989-2006 found that before 1996,...