Under Armour

15 Stories

Brady Covers Nike Logo During Super Bowl Celebration

Under Armour endorser pulls a 'reverse Michael Jordan'

(Newser) - Tom Brady hoisted the Vince Lombardi trophy for a record seventh time Sunday—but he wasn't so swept away by the moment that he forgot about his sponsors. The Tampa Bay Buccaneers quarterback appeared to cover up a Nike logo on his undershirt after he noticed it while taking...

Feds Investigate Accounting Practices at Under Armour

Sources say struggling company may have manipulated sales figures

(Newser) - Under Armour Inc. is being investigated by federal authorities over its accounting practices. The athletic gear company said Sunday that it has been cooperating with the Securities and Exchange Commission and the Department of Justice on their investigations for two years, the AP reports. The company said it firmly believes...

NBA Star Responds After Girl's Plea About His Shoes

Riley Morrison wanted to know why Steph Curry sneakers came only in 'boys' sizes

(Newser) - Riley Morrison knew which shoes she wanted on her feet as she kicked off her basketball season. Unfortunately, she appeared not to have the right feet. "Girls want to rock the Curry 5s too," the 9-year-old Golden State Warriors fan from Napa, Calif., wrote in a letter to...

Company Cuts Gambling, Strippers From Perk List
Company Email: Strippers
Are No Longer Free

Company Email: Strippers Are No Longer Free

Under Armour adapts to the #MeToo world

(Newser) - Note to Under Armour employees: Your strip-club bills will no longer be reimbursed. That's among the changes at the Baltimore-based sports apparel company amid reports of top execs' chauvinistic behavior—including parties with go-go dancers and strip-club outings with athletes and co-workers, the Wall Street Journal reports. "Our...

Data Breach Impacts 150M Fitness App Users

Under Armour announced the breach Thursday

(Newser) - In what may be the worst thing to happen to Under Armour since everyone was making fun of Steph Curry's shoes , the athletic gear company revealed Thursday that a data breach of its fitness and nutrition app compromised the data of 150 million or so user, CNBC reports. The...

2 More CEOs Resign From Trump Council

Intel, Under Armour chiefs are out

(Newser) - In what President Trump's critics say is turning into an exodus, two more CEOs stepped down from the president's American Manufacturing Council on Monday. The resignations of Under Armour CEO Kevin Plank and Intel CEO Brian Krzanich followed that of Merck Pharma CEO Kenneth Frazier, who was strongly...

Under Armour CEO Backs Off on Trump Praise

Kevin Plank clarifies that his company opposes travel ban

(Newser) - The CEO of Baltimore-based sports apparel company Under Armour responded Wednesday to criticism he received after calling President Trump "an asset to the country." In an open letter to Baltimore published as a full-page advertisement in the Baltimore Sun, Kevin Plank wrote that he wanted to clarify what...

Under Armour Boss, Celebs at Odds Over Trump

Kevin Plank called Trump 'a real asset'

(Newser) - Celebrities sponsored by Under Armour are speaking out after the company's CEO praised President Trump this week, triggering #BoycottUnderArmour to trend on Twitter, per the San Jose Mercury News . In an interview with CNBC Tuesday, CEO Kevin Plank said he's "a big fan" of the "pro-business...

Like Phelps, This Ad Is One of the Greatest Ever

Under Armour ad is, in a word, inspiring

(Newser) - Under Armour's ad featuring Michael Phelps has been viewed 7.7 million times on YouTube and is now the fifth most shared Olympic ad of all time. Why? It's not simply because Phelps is insanely impressive , as is his training routine. As data from Unruly reported by Adweek ...

Famous FAO Schwarz Building Gets a New Tenant

Under Armour will put a flagship location there

(Newser) - The iconic storefront that used to house FAO Schwarz in New York City is getting a new tenant after being vacant since last July: Under Armour. "The approximately 53,000-square-foot space is one of the most-recognized and high-traffic areas in all of New York, and our plan is to...

People Really Hate Steph Curry's New Shoes

What's wrong with them? Absolutely nothing, if you're someone's grandpa

(Newser) - While Hillary Clinton is burning Donald Trump on social media, everyone else is burning Steph Curry. Not for any recent screw-ups on the court, but for his new Curry Two Low "Chef" sneakers, released Thursday by Under Armour, reports For the Win . Not that there's anything atrociously hideous...

Nike Truly Botched Its Pitch Meeting With Steph Curry

Like 'something hastily thrown together by a hungover college student'

(Newser) - ESPN has a deep and fascinating look at what it calls "the marketing heist of the century": sneaker behemoth Nike losing out on megastar Steph Curry to comparatively tiny Under Armour. Curry is arguably the biggest name in the NBA right now, "a cult of personality so...

Under Armour Yanks T-Shirt That Looked Like This

Company under fire for basketball tee inspired by Iwo Jima Memorial

(Newser) - What may have started out as a well-intentioned tribute to one of the most iconic images of WWII turned into a PR nightmare for Under Armour. The sports clothing company has pulled its "Band of Ballers" T-shirt (which showed a group erecting a basketball hoop) after complaints started pouring...

US Speedskaters Ask to Change Suits
 US Speedskaters 
 Ask to Change Suits 

US Speedskaters Ask to Change Suits

After awful start, team might revert to older suits

(Newser) - The US speedskating team is still without a medal after an awful start in Sochi, and the squad hopes it can turn things around by changing suits. The team has officially sought permission from the Olympic powers-that-be to ditch their fancy "Mach 39" suits made by Under Armour and...

Under Armour Masters Product Placement

From sports to film and TV, firm goes beyond advertising

(Newser) - There was a time when Baltimore sportswear maker Under Armour had to pay for advertising. No more, the Sun reports: its distinctive opposing-U shape has become ubiquitous in film and TV, prominently displayed in productions from Any Given Sunday to The Wire. During the first 3 months of 2008, Under...

15 Stories