marketing

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Marketers Hate New Gmail Format
Marketers Hate
New Gmail Format
Aug 16, 2013 9:39 AM CDT

Marketers Hate New Gmail Format

They fear their pitches are getting lost

(Newser) - Gmail users might still be getting used to the ins and outs of their reorganized email sorting, but retailers have seen enough to know they hate it. Generally speaking, marketers fear email pitches are getting lost as they're now diverted by default from a user's primary inbox to...

Why Do Stores Keep Asking for Your ZIP Code?

 Why Do Stores Keep Asking 
 for Your ZIP Code? 
in case you missed it
Jun 29, 2013 7:00 PM CDT

Why Do Stores Keep Asking for Your ZIP Code?

They're compiling a secret marketing database on you

(Newser) - When store clerks ask for your ZIP code at the end of a transaction, it's not always to validate your credit card or keep track of where customers are coming from. Several "direct marketing" software services require only your name—gleaned from your card—and ZIP to figure...

Wrigley to Debut Caffeinated Chewing Gum

It will come with a warning label to discourage kids

(Newser) - Energy drinks are old news, friend; the folks of tomorrow will be chewing on energy gum. Or at least, Wrigley hopes so. Next month, the company will begin selling Alert Energy Caffeine Gum, the Wall Street Journal reports. The packaging boasts that every hexagon-shaped piece of Alert contains about half...

How Scientists Get You to Love Junk Food

Cadbury, Kraft, Frito-Lay hire the experts

(Newser) - The makers of American junk food have your personal taste—but not your personal health—down to an exact science, the New York Times Magazine reports. With Americans plagued by obesity and type 2 diabetes , companies like Cadbury Schweppes, Kraft, and Frito-Lay are hiring experts to conduct lengthy studies on...

Subway: 'Footlong' Doesn't Mean It's a Foot Long

'Descriptive name' not intended to be precise measurement

(Newser) - An Australian customer's gone-viral complaint that his "footlong" Subway sandwich came up a little short prompted a response from the chain there today, reports ABC News . It must have been loads of fun for the marketing department:
  • “'Subway Footlong' is a registered trademark as a descriptive
...

This Exists: Pizza Hut Perfume
 This Exists: Pizza Hut Perfume 
Dec 5, 2012 11:00 AM CST

This Exists: Pizza Hut Perfume

It started out as a joke, but now it's real ... sort of

(Newser) - What started out as a big, cheesy joke has come to pass: Pizza Hut has actually released its very own perfume. The Christian Science Monitor explains that the company's Canadian marketing group playfully suggested the idea in a Facebook post, asking fans what they would name such a scent....

Voters: Obama Is Nike, Romney Is Armani
Voters: Obama Is Nike,
Romney Is Armani
brand-name survey
Sep 26, 2012 3:45 PM CDT

Voters: Obama Is Nike, Romney Is Armani

Pollsters ask people to match the candidates with brand names

(Newser) - The brand-identity firm Landor worked with pollsters to survey voters on which brand names they associate with Barack Obama and Mitt Romney, and it's pretty clear that Romney's rich-guy image resonates, reports USA Today . Examples:
  • Clothing: Obama is Nike, Romney is Armani
  • Car: Obama is Ford, Romney is
...

Estée Lauder Building 2nd 'Home' Market in China

Osiao strives for local authenticity

(Newser) - Estée Lauder already sells most of its brands in China—but now it's working on a new line specifically designed for the Chinese market. Osiao skin care products "will give consumers a sense of being local, of being really dedicated to them," says CEO Fabrizio Freda....

To ID Rich Donors, Romney Uses Secret Data-Mining

Marketing databases reveal purchase history, family details

(Newser) - Team Obama may no longer be the data-savviest kid on the block. Mitt Romney's campaign is running a behind-the-scenes operation that uses data mining to ID potential donors—rich ones. Texas analytics firm Buxton has been employed by Romney to analyze thousands of databases containing a trove of legally...

NCAA Star Anthony Davis Trademarks His Unibrow

Gets rights to 'Fear the Brow' slogan

(Newser) - Anthony Davis has more assets than just his basketball skills. Poised to be the NBA's No. 1 draft pick this week, the single-browed star is ready to go pro: He's already trademarked a pair of eyebrow-based slogans, "Fear the Brow" and "Raise the Brow." "...

Prefer Dunkin Donuts? You Might Be a Republican
 Prefer Dunkin Donuts? 
 You Might Be a Republican 
in case you missed it
Jun 23, 2012 7:35 AM CDT

Prefer Dunkin Donuts? You Might Be a Republican

Are you Team Subway or Team Wendy's?

(Newser) - If you love BMWs, Dunkin' Donuts, and Subway, you just might be a Republican. Democrats, meanwhile, prefer Jeeps, Starbucks, and Wendy's, a study finds. Researchers clocked 4,000 people's reactions to various brands to the millisecond, and found a divide between left and right, ABC News reports. "...

'Karmic Debt' Sparks Ex-Coke Exec's Health Push

Todd Putman blasts company's aggressive marketing

(Newser) - Working to ruthlessly promote Coca-Cola has left a former exec convinced he has a "large karmic debt to pay"—so the ad man has reformed. Todd Putman, one of Coke's leading marketers between 1997 and 2000, is now fighting on behalf of health food companies. He told...

GM Won&#39;t Buy Ads in Next Super Bowl
GM Won't Buy Ads
in Next Super Bowl
May 18, 2012 5:06 PM CDT

GM Won't Buy Ads in Next Super Bowl

It's too expensive, says marketing chief

(Newser) - Maybe Facebook shouldn't feel too bad that GM is dropping its paid ads from the site: The automaker isn't buying any Super Bowl spots next year, either, reports the Wall Street Journal . GM, usually a heavy presence in the big game, says the price of the ads—currently...

Quiet Startup Might Change Business of Online Video

Ooyala might figure out the riddle of monetization: Forbes

(Newser) - There's a startup company you've probably never heard of, but chances are you've seen its work, writes Michael Humphrey in Forbes . It's called Ooyala, and it powers an enormous number of videos across the web. ESPN highlights, Miramax movies, videos that appear on the sites of...

New Mexico: We Need a New Slogan

'Land of Enchantment' isn't doing the trick, say state officials

(Newser) - New Mexico has plenty to offer, but people just don't know much about it, say locals after watching tourism plummet almost 10% over the past three years. Now, the state is running a $2.5 million PR campaign to change people's perceptions of the state. "People think...

Coming Soon: Real Dunder Mifflin Paper

The Office firm to put 'quabity first' in Staples deal

(Newser) - Fans of the Office will soon be able to buy paper made by their favorite company—though instead of purchasing it from Dwight Schrute, they’ll have to get their reams through Staples. The office-supply giant’s Quill.com has reached a licensing deal with NBCUniversal to sell Dunder Mifflin...

Sponsors Run From Penn State

Six sponsors out of today's game, others reviewing plans

(Newser) - More tangible fallout from the Penn State scandal: About six sponsors, including Cars.com, have pulled out of today's noon game on ESPN, and other marketers are asking the station not to air their ads anywhere near discussion of the matter. "I have multiple advertisers pulling ads from...

Got a Tech Hunch? Use 'Milkshake Test'

Thought exercise helps predict a new technology's popularity

(Newser) - Five years ago, everyone was ready for a Second Life revolution—but the virtual world has largely fizzled. Google and iPods, on the other hand, have lived up to the hype. How do we know when to believe in lofty tech expectations? At Slate , Dan and Chip Heath propose a...

New Low-Cal Dr Pepper 'Not for Women'

Soda launches extra-manly marketing campaign

(Newser) - Dr Pepper knows men can't stand high heels, hate romantic comedies, and would never be caught drinking diet soda. The soft drink firm aims to change that last trait: It is marketing its latest low-calorie soda, Dr Pepper Ten, as absolutely "not for women," the AP reports....

The New Target Demographic: Babies

Marketers increasingly focus on infants

(Newser) - Remember the plan Disney came up with earlier this year to stalk the maternity ward for potential new customers? Turns out that’s not an isolated incident, it’s a full-on trend. The new hot demographic for many brands to target today is infants to 3-year-olds, Adweek reports. Until recently,...

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