'What Were You Thinking?' Tiger's Dead Pop Asks in Ad

Eerie Nike commercial addresses scandal in its way
By Mary Papenfuss,  Newser Staff
Posted Apr 8, 2010 2:05 AM CDT
Updated Apr 8, 2010 5:26 AM CDT

Tiger Woods' dead father asks him if he "learned anything" in a bizarre new Nike ad featuring the return of a very guilty-looking golf pro to TV commercials. The entire 30-second black-and-white spot is simply a close up of a sad Woods listening to the recorded words of his dad. "I want to find out what your thinking was. I want to find out what your feelings are," says Earl Woods, who died in 2006. "Did you learn anything?"

The ad, which debuted on ESPN yesterday, ends without any comment from Woods and the Nike swoosh. The sports togs company is one of the few that didn't dump Woods following the revelations of his multiple extra-marital affairs. A Nike statement said the ad "addresses his time away from the game using the powerful words of his father." (More Nike stories.)

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