Small Firm Nabs $650K Prize for Super Bowl Ad

Crafty dog spot from small NC firm comes in 2nd with viewers
By Harry Kimball,  Newser Staff
Posted Feb 8, 2010 2:48 PM CST

A crafty dog and a bag of Doritos combined to create a memorable Super Bowl ad and a big payday for a small North Carolina production company—$650,000. The firm won $50,000 for the spot originally and another $600,000 for taking the runner-up spot in real-time viewer reactions as measured by USA Today, the News & Observer reports, . Topping the list was the Snickers ad starring Betty White and Abe Vigoda. For the rundown, click here. (More Super Bowl ads stories.)

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