Tesla Ended Its Tough Week With Price Cuts

Company knocked $2K off price of 3 of its models
By Newser Editors and Wire Services
Posted Apr 21, 2024 5:30 AM CDT
Tesla Ended Its Tough Week With Price Cuts
A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., on June 18, 2023. On Friday, April 19, 2024, Tesla knocked $2,000 off the prices of three of its five models in the United States.   (AP Photo/David Zalubowski, File)

Tesla knocked $2,000 off the prices of three of its five models in the United States late Friday, another sign of the challenges facing the electric vehicle maker led by billionaire Elon Musk. The company cut the prices of the Model Y, a small SUV that is Tesla's most popular model and the top-selling electric vehicle in the US, and also of the Models X and S, its older and more expensive models. Prices for the Model 3 sedan and the Cybertruck stayed the same. The cuts reduced the starting price for a Model Y to $42,990 and to $72,990 for a Model S and $77,990 for a Model X, reports the AP.

The move came the day after Tesla's stock tumbled below $150 per share, eliminating all gains made over the past year. The Austin, Texas, company's stock price has dropped about 40% so far this year amid falling sales and increased competition. Discounted sticker prices are a way to try to entice more car buyers. Musk posted early Saturday on X that the cost of an entry-level Tesla was as low as $29,490 once a federal tax credit and gas savings were factored in.

The price cuts ended a long workweek at Tesla, which announced Monday that it was cutting 10% of its staff globally, or about 14,000 jobs. The company also said it was recalling nearly 4,000 of its 2024 Cybertrucks after discovering the accelerator pedal can get stuck, a problem caused by soap, per the recall notice. On Saturday, Musk confirmed he had postponed a planned weekend trip to India to meet with Prime Minister Narendra Modi, citing "very heavy Tesla obligations." He said on X that he looked forward to rescheduling the visit for later this year.

story continues below

Tesla is scheduled to announce its first-quarter earnings on Tuesday. The company reported earlier this month that its worldwide sales fell sharply from January through March as competition increased worldwide, electric vehicle sales growth slowed, and earlier price cuts failed to lure more buyers. It was Tesla's first year-over-year quarterly sales decline in nearly four years. (Musk's bottom line has taken a hit.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.