The Incredible Shrinking Rolling Stone

Countercultural icon debuts radical new look in October
By Peter Fearon,  Newser Staff
Posted Aug 11, 2008 2:57 AM CDT
The Incredible Shrinking Rolling Stone
Jann Wenner, founder of Rolling Stone. The iconic magazine is about to have a radical makeover.    (AP Photo/Jason DeCrow)

Rolling Stone is about to debut its most radical change in the 41-year history of the countercultural icon. The magazine's traditional large format will shrink to a standard 8x11 size in October, and the staples will give way to a glued binding, reports the New York Times.

Magazine founder Jann Wenner, the guiding force behind the overhaul, admits he was ambivalent about the changes. But Wenner realized "all you’re getting from that large size is nostalgia," he said. "We’ve evolved—but the core tradition, the mission, remains the same.”
(More Rolling Stone stories.)

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