Apple Unveils Next Generation of iPhones

New phones will have USB-C chargers
By Newser Editors and Wire Services
Posted Sep 12, 2023 4:40 PM CDT
Apple Unveils New iPhones, Watches
The iPhone 15 Pro is shown after its introduction on the Apple campus, Tuesday, Sept. 12, 2023, in Cupertino, Calif.   (AP Photo/Jeff Chiu)

Apple on Tuesday unveiled its next generation of iPhones—a line-up that will boast better cameras, faster processors, a new charging system, and a price hike for the fanciest model. As has been case with Apple and other smartphone makers, the four types of iPhone 15 models aren't making any major leaps in technology, the AP reports. But Apple added enough new bells and whistles to the top-of-the line model—the iPhone 15 Pro Max—to boost its price by $100, or 9%, from last year's version to $1,200. Apple is holding the line on prices for rest of the line-up, with the basic iPhone 15 selling for $800, the iPhone 15 Plus for $900 and the iPhone 15 Pro for $1,000.

All the new models will be available in stores Sept. 22, with pre-orders beginning this Friday.

  • One of the biggest changes that Apple is announced is a new way to charge the iPhone 15 models and future generations. The company is switching over to the USB-C standard that is already widely used on many devices, including its Mac computers and many of its iPads.
  • The basic iPhone 15 models have been redesigned to include a shape-shifting cutout on the display screen that Apple calls its "Dynamic Island" for app notifications—a look that was introduced with last year's Pro and Pro Max devices. The basic models are also getting a faster chip used in last year's Pro and Pro Max models, while the next generation of the premium iPhone 15s will run on an even more advanced processor.

  • The iPhone 15 Pro and Pro Max also will be equipped with what Apple maintains is the equivalent of seven camera lens. They will include periscope-style telephoto lens that will improve the quality of photos taken from far distances. The telephoto lens boasts a 5x optical zoom, which lags the 10x optical zoom on Samsung's premium Galaxy S22 Ultra, but represents an upgrade from the 3x optical zoom on the iPhone 14 Pro and Pro Max.
  • Besides its new iPhones, Apple also announced its next generation of smartwatches—a product that made its debut nearly a decade ago. The Series 9 Apple Watch will include a new gesture control that will enable users to control alarms and answer phone calls by double snapping their thumbs with a finger.
The showcase at Apple's headquarters in Cupertino, California, comes as the company tries to reverse a mild slump that has seen its sales drop from last year in three consecutive quarters. The malaise is a key reason Apple's stock price has dipped by nearly 10% since mid-July, dropping the company's market value below the $3 trillion threshold it reached for the first time earlier this summer. Investors apparently were not impressed with what Apple rolled out Tuesday. The company's shares fell 1.7%. (More Apple stories.)

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