L'Oreal: No More Words Like 'Whitening'

Will remove 'white/whitening, fair/fairness, light/lightening from skin evening products'
By Newser Editors and Wire Services
Posted Jun 28, 2020 7:06 AM CDT
L'Oreal Is Over Words Like 'Whitening'
In a statement issued Saturday, June 27, 2020, French cosmetics giant L’Oreal says it will remove words like “whitening” from its skin care products following criticism of the company amid global protests against racism.   (AP Photo/Francois Mori, FILE)

French cosmetics giant L’Oreal said Saturday that it will remove words like “whitening” from its skin care products, reports the AP, a move that comes amid global protests against racism sparked by the death of George Floyd in Minneapolis. The company said in a statement Saturday that it "has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.” L'Oreal's decision follows a similar move by Anglo-Dutch firm Unilever on Thursday. It is among a number of companies that have been the target of criticism in the wake of Floyd's death.

Earlier this month, L’Oreal tweeted that that it “stands in solidarity with the black community and against injustice of any kind. ... Speaking out is worth it.” The post drew a negative reaction from people who see the company’s business model and advertising as focused on white consumers. English model Munroe Bergdorf notably accused the beauty brand of hypocrisy for having fired her three years ago. Bergdorf was sacked as L’Oreal UK’s first openly transgender model in 2017 for decrying “the racial violence of white people." (L'Oreal once paid Helen Mirren to promote its brand, and she did the opposite.)

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