Kid's Clever Beer Sign Impresses Cops, a Senator

Read the fine print: They're root beers
By Newser Editors and Wire Services
Posted Jul 19, 2019 1:51 PM CDT
Utah Boy Is Selling $1 Beers—With a Catch
Seth Parker stands at his soda stand in Brigham City, Utah, on July 16, 2019. Look closely and you'll see word "root" above "beer."   (Brigham City Police Department via AP)

A Utah boy has earned widespread social media attention for his neighborhood soda stand thanks to a rather genius sign. It reads, "Ice Cold Beer" with "root" above the word beer in tiny print, per the AP. Brigham City Police responded after several residents reported a young boy selling alcohol in front of a church, said Lt. Tony Ferderber. Officers, however, realized that it was just a clever marketing ploy and posted pictures of 11-year-old Seth Parker on Facebook. Utah Sen. Mitt Romney tweeted a picture of Seth with the comment, "A lesson in reading the fine print! The future is bright for this young Utah entrepreneur."

Seth's mother, Alexis Parker, said the family is dumbfounded and excited by all the attention. She estimated that some 60 people a day come to the stand, launched after Seth's parents urged the boy to get out more. They noticed he had struggled to make new friends since the family moved from Georgia last year. The root beer "fanatic" chose the sign with the tiny print as a little "wise crack," Alexis Parker said. The first day brought some scoffs and scowls, especially for people without good vision, she said. But people soon caught on to the joke. "We're loving people stopping by and just having a good laugh," she added. "It is a joy all the way around."

(More Utah stories.)

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