Demand for the iPhone Isn't What it Used to Be

Apple's revenue expected to be 9% lower than previous projection
By Newser Editors and Wire Services
Posted Jan 2, 2019 8:10 PM CST
Demand for the iPhone Isn't What it Used to Be
The iPhone XS, from left, iPhone XR, and the iPhone XS.   (AP Photo/Richard Drew, File)

Apple acknowledged that demand for iPhones is waning, the AP reports, confirming investor fears that the company's most profitable product has lost some of its luster. The reckoning came in a letter from Apple CEO Tim Cook to the company's shareholders released after the stock market closed Wednesday. Cook said Apple's revenue for the October-December quarter—including the crucial holiday shopping season—will fall well below the company's earlier projections and those of analysts, whose estimates sway the stock market. Apple now expects revenue of $84 billion for the period. Analysts polled by FactSet had expected Apple's revenue to be about 9% higher—$91.3 billion. The official results are scheduled to be released Jan. 29.

Cook traced most of the revenue drop to China, where the economy has been slowing and Apple has faced tougher competition from home-team smartphone makers such as Huawei and Xiaomi. President Donald Trump has also raised new tensions between the US and China by imposing tariffs on more than $200 billion in goods, although so far the iPhone hasn't been affected directly. China's "economy began to slow there for the second half," Cook said during an interview with CNBC on Wednesday afternoon. "The trade tensions between the United States and China put additional pressure on their economy." Cook also acknowledged that consumers in other markets aren't buying as many of the latest iPhones, released last fall, as Apple had anticipated — a factor that could stem from a starting price of $1,000 for Apple's top-of-the-line iPhones.

(More iPhone stories.)

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