The man who created the Android operating system unveiled a brand new smartphone Tuesday to compete with Apple and Samsung, Business Insider reports. Andy Rubin's Essential Phone—Essential is his new company—will sell for $699 and only in the US to start. It has a massive screen that takes up nearly the entire front of the phone, wrapping around the selfie camera. It has a larger screen than the iPhone 7 Plus, 128GB of internal storage, and magnetic connectors to attach accessories. Here's what you need to know: