Will Coffee Drinkers Accept a Cup Made in California?

California farmers are trading avocados for coffee beans
By Michael Harthorne,  Newser Staff
Posted May 27, 2017 1:29 PM CDT
California Farmers Trade Avocados for Coffee
   (Getty Images/Watson_images)

Things aren't so easy for avocado growers in California these days. There's more competition from Mexico and less water. And the old trees just don't bear fruit like they used to. But the New York Times reports that's giving rise to a surprising new California crop: coffee. The dense foliage of old avocado trees provides perfect shade for coffee bushes, and suddenly two-dozen avocado farms between San Diego and Santa Barbara are turning to coffee crops. There are now about 14,000 coffee plants in California—about 30 times the amount there were 13 years ago. The Times reports California appears set for the first serious American attempt at homegrown coffee outside of Hawaii.

There is, of course, skepticism that California can produce coffee as tasty as that from the tropical highlands of Brazil and Indonesia. But Jason Mraz points out people didn't use to think you could grow wine grapes in California either. Yes, the Grammy-winning singer is one of those farmers jumping on the coffee train. San Diego reports Mraz has been growing avocados for years and is now making the switch. Growing coffee can be labor intensive and expensive, but one expert says California growers are targeting coffee lovers "willing to pay for something unusual." The kind of people who don't blanch at paying up to $12 for a specialty cup of coffee could provide California growers with sizable profit margins. (Coffee too weak? You can now try the "world's strongest.")

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.