Google Pushes Privacy Reforms

Google is working to ease concerns about privacy infringement in online advertising, ComputerWorld reports. The online giant hosted a meeting for the Consumer Privacy Legislative Forum, a group working to get a bill protecting online consumers’ information passed in Congress. Google will also file comments concerning the FTC’s proposed privacy regulations, which advocate transparency in the collection of user’s personal info.

The firm is attempting to address concerns that have arisen since it acquired DoubleClick, an online advertising company. Chief among them is what constitutes personally identifiable data. While Google and DoubleClick collect highly specific consumer data, they organize by IP address, which the companies argue gives only general location info and can’t be linked to individuals in most cases. (More Google stories.)