"We’re here to provide tips, tricks, and helpful information when you need it most," reads the bio for the @AppleSupport Twitter account, which launched Thursday. Many, many people needed it. Business Insider reports that within 24 hours Apple's new customer service account had more than 121,000 followers and had tweeted them more than 2,200 times. Since it's only operational 15 hours a day, that's two to three hopefully helpful tweets per minute. "Turns out, there was quite a bit of pent-up demand for Apple support on social media," Business Insider concludes.
Apple's nascent Twitter account is already outpacing similar support accounts from Comcast and Dell, though it trails the 300,000 followers of @MicrosoftHelps, Network World reports. The existence of @AppleSupport is a bit of a surprise, as Apple as a company tends to avoid social media, lacking both a main Twitter account and Facebook page. But Twitter CEO Jack Dorsey claims companies who use Twitter for customer service show a 19% improvement in customer satisfaction. Plus it gives bored Twitter pranksters an outlet. "I need help unlocking an iPhone 5c running iOS 9 that I forgot the passcode to," @JamesComeyFBI tweeted @AppleSupport on Thursday. (Read more Apple stories.)