Colbert's Super PAC Buying Ads in SC

Looks like newly-minted presidential candidate Stephen Colbert is going to have a mostly unregulated "independent" super PAC throwing thousands of dollars' worth of ads around on his behalf in South Carolina—just like a real candidate! Yes, the "Definitely Not Coordinating with Stephen Colbert Super PAC," now run by Jon Stewart, is already buying ad time in South Carolina, with sources telling ABC News that it's snapped up almost $10,000 worth of airtime in Charleston between Jan. 15 and 19.

The Palmetto Public Record adds that the PAC is also "negotiating a substantial media buy in the Columbia market." But don't get too excited by Colbert's candidacy yet; ABC reporter John Berman notes that South Carolina doesn't allow write-ins, and Colbert missed the deadline to get on the ballot, "so this is kind of all fake." (More Stephen Colbert stories.)