Social Media Killed Gap's Logo

Case shows why Twitter, Facebook matter
By Emily Rauhala,  Newser Staff
Posted Oct 13, 2010 2:27 AM CDT
Updated Oct 13, 2010 5:00 AM CDT
Twitter Credited With Killing Gap Logo
Where is the 'dislike' button?   (AP Photo/Gap, Inc.)

Who says social media don't matter? Malcolm Gladwell, the New Yorker's "big-haired, big-brained and big-mouthed columnist," may think Twitter is a silly fad, but the Gap logo case says otherwise, writes Shane Richmond for the Telegraph. The retailer recently abandoned its cheap-looking new logo after an outcry online. "And Malcolm thinks social media can’t bring social change. Tsk tsk," he writes.

The iconic American retailer's decision to ditch the ugly logo came after a wave of highly critical—and occasionally hilarious—comments posted to Twitter and Facebook. "It reminds me of the old Microsoft Free Clip-art galleries," wrote one person on Facebook, according to CNN. "It totally looks like a powerpoint design!" wrote another. (Click here to read more on Twitter.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.