'Big Green Egg' Grill Inspires Cult of Eggheads

Combination smoker and grill has devoted following
By John Johnson,  Newser Staff
Posted Sep 1, 2010 1:17 PM CDT
'Big Green Egg' Grill Inspires Cult of Eggheads
Here's a new Big Green Egg.   (Flickr)

(Newser) – It's either the savviest marketing ever or a genuine hit: The Dallas Morning News catches up with what it calls the "cultlike following" among adherents of the smoker/grill called the Big Green Egg. "It looks like an alien spaceship; it comes in one color—forest green; it's insanely heavy; and it's not cheap," with a starter package at $900, writes Tina Danze. And yet, devotees swear by it and their Egghead community, which exists both online and in person at mass grilling get-togethers.

"Without question, there's a cult following for the Egg," says one Dallas businessman. It's also seen as a "macho" grill. Open it incorrectly, and "it will ignite in a blue ball of flames and singe your eyebrows and mustache," says one fan who happens to be a nationally ranked outdoor griller. "You only do that once, and you learn."
(Read more Big Green Egg stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X