Fox Business Network Debuts

Aims to make biz news less 'Wall Street,' more 'Main Street'
By Colleen Barry,  Newser Staff
Posted Oct 15, 2007 3:57 AM CDT

(Newser) – Fox Business Network officially debuts this morning, launching a challenge to CNBC, the only other all-business network on the air. FBN officials say they're looking to make business news less "Wall Street" and more "Main Street," so they won't be aiming to take hard-core financial types directly from CNBC—at least for now.

CNBC makes a profit of about $60 million a year by drawing a small audience of wealthy professionals—a demographic advertisers are willing to pay top dollar to reach. If FBN pulls in more, but less affluent, viewers, it might not be as successful. In the short term, FBN is expected to lose $185 million over four years before turning a profit in 2011, a loss owner Rupert Murdoch is apparently prepared to eat. (Read more Fox Business Network stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X