Whisky Maker Revives Booze Treasure Hunt

Six cases of Canadian Club just waiting to be found
By Rob Quinn,  Newser Staff
Posted May 25, 2010 11:21 AM CDT
Whisky Maker Revives Booze Treasure Hunt
Winners who find the missing whisky will get $100,000 as well as the well-aged booze, the company says.   (AP Photo/John McConnico)

Assuming polar bears haven't guzzled it, a case of Canadian Club whisky stashed near the North Pole decades ago is still waiting for an adventure-seeking drinker to find it. The company has revived the "Hide-a-Case" promotion it began in 1967, and is offering drinkers a chance to join expeditions to uncover the still-missing 6 of the original 25 cases hidden in exotic locations around the world, Asylum reports.

You can sign up for a chance to be one of eight chosen to go on the Canadian Club-led quest at Hide a Case, which happens to also have the original magazine ads that contained clues to the cases' locations, should you want to embark on a solo booze hunt. Other cases are waiting in locales including the Yukon, Fiji, and Loch Ness. (More whisky stories.)

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