Psychedelic Cat Food Commercial a Real Trip

The making of the Friskies 'Adventureland' spots, with turkey choreography
By Marie Morris,  Newser Staff
Posted Apr 30, 2010 1:35 PM CDT

The insane "Adventureland" commercials for Friskies—which seem to suggest that your cat is dropping acid right there in the kitchen—took 6 months to produce and involved a cast of three cats and numerous humans, including a turkey-dance choreographer. The behind-the-scenes video about the making of the inescapable spots is on the long side, but, as Choire Sicha of The Awl correctly points out, "Every minute of this is hilarious and wonderful."
(More Friskies stories.)

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