Your Butt Crack Needs Some Bling: Entrepreneur

Backtacular Gluteal Cleft Shield covers the gap low-rise pants leave
By Marie Morris,  Newser Staff
Posted Apr 16, 2010 2:46 PM CDT
Your Butt Crack Needs Some Bling: Entrepreneur
The whale tail, a close associate of the plumber's crack.   (?movethelife)

Low-rise pants fans, rejoice: The Backtacular Gluteal Cleft Shield is here to preserve what's left of your modesty. Kimberlily, which makes the bedazzled denim decals, is looking for a publicist, and the company's pitch made its way to the Fashionista blog. The source, clearly uninterested in adding a client, writes, "I just thought it was classy of her to name it 'BACKtacular' instead of 'CRACKtacular.'" To see the miracle product, which retails for $14.99, click here.
(Read more butt stories.)

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