Ads Hit Twitter—Today

But, will users actually click on them?
By Emily Rauhala,  Newser Staff
Posted Apr 13, 2010 6:38 AM CDT
Ads Hit Twitter—Today
Twitter's ad platform looks a lot like Google's.   (AP Photo/Koji Sasahara, File)

Social media darling Twitter finally has a fancy new business model: a little something the media like to call selling ads. After years of speculation, the micro-blogging site will today launch an advertising platform called 'Promoted Tweets.' Advertisements will now appear at the top of search results, much like they do in Google's search engine. Though the company is valued at $1 billion, it only recently ventured into generating revenue, the Wall Street Journal notes.

Twitter will initially charge advertisers per 1000 page views. Eventually, the company hopes to develop a pay-scale based on 'resonance.' A tweet would gain points based on clicks, re-tweets, and views and advertisers would be charged accordingly. But there is no guarantee it will work. The "multibillion dollar question," Mashable says, is whether users will actually click on the ads.
(Read more Twitter advertising stories.)

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