What Your Phone Tells Marketers About You

Advertisers trying to reach customers via a smartphone have a pretty good idea what each smartphone user looks like. Here’s how Advertising Age breaks down the demographics of each phone:

• Blackberry: The typical user is a “salt-and-pepper businessman” who uses the phone primarily for email and messaging. He doesn’t surf the web much, and doesn’t use many apps, save a few utility programs.

• iPhone: Tech-obsessed, wealthy (highest percentage of users who rake in more than $100,000), and less likely to have kids (62% don't), iPhone users are an active bunch.
• Android: It’s growing fast, so this could change, but for now it’s a phone for geeks—73% of its users are male, and 33% are single.
• Palm: Palm is most popular with older users who advertisers assume were fans of the old Palm Pilot—but there are fewer and fewer of them: Its smartphone market share fell from 8.3% to 6.1% from September to December 2009.