Brands Sour on Corn Syrup, Switch to Sugar

Selling the switch is a challenge for marketers
By Emily Rauhala,  Newser Staff
Posted Mar 15, 2010 4:00 AM CDT
Updated Mar 15, 2010 3:22 PM CDT
Brands Sour on Corn Syrup, Switch to Sugar
A sweet switch?   (Shutter Stock)

Major brands like Hunt's ketchup, Gatorade, and Wheat Thins are ditching high-fructose corn syrup, the popular but much-maligned sweetener, and turning instead to good old-fashioned sugar. "We know moms don't like (corn syrup), and they don't want to feed it to their kids," a supermarket expert tells Advertising Age. But sugar, also a much-maligned sweetener, can be a tough sell—so many companies are making the switch quietly to avoid alienating consumers.
(Read more sugar stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.