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The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:

• Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
• Pepsi—Boomer big-shots like Madonna, Michael J. Fox, Tina Turner, and Cindy Crawford pitched Pepsi to a new generation of soda sippers.

• Volkswagen—Iconic VW ads like "Snowplow," "Funeral," and "Lemon" were part of advertising's Golden Age in the 1960s.
• Harley Davidson—Boomers love 'em. The Harley Owners Group has 650,000 'easy riders.'
• Facebook—Yes, Facebook. The site is hip among the 55+ set. Its fastest-growing user group is women 55 and older, up 138%.

Read the full list here.

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