Small Condoms a Big Problem for Marketers

Judging by the average convenience store condom selection, men with small penises do not exist. Selling small condoms is difficult for marketers, so most brands have opted not to bother, writes Menachem Kaiser of the Atlantic. LifeStyles’ “Snugger Fit” designation is about as straightforward as it gets. Durex has a complicated sizing chart, and Trojan has a Starbucks-like sizing system; its condoms come in Regular, Large, and Extra Large.

The problem? The “Regular” size isn’t small in disguise—it’s actually regular, making up the bulk of the line. All of this is a problem because ill-fitting condoms are much more likely to break or slip—and 45% of men in a recent study reported having problems with poorly fitting condoms within the previous 3 months. The poorly endowed are going to have to take a long, hard look at themselves and demand that companies fit their needs. (More condom stories.)