MTV Loses 'Music Television' From Its Logo

After all, music videos aren't even an afterthought now
By Will McCahill,  Newser Staff
Posted Feb 9, 2010 6:16 PM CST
MTV Loses 'Music Television' From Its Logo
MTV, with and without music videos.   (MTV)

In a move likely only to surprise anyone just out of a 25-year coma, MTV is dropping the words “Music Television” from the channel’s logo. MTV has been mostly music-video-free for some years now, giving over its airwaves to reality standbys like The Hills, The Osbournes, and its current hit, Jersey Shore. As one exec tells the Los Angeles Times of making the switch, “It felt like, ‘Why have we been so scared when the channel itself has evolved so much over the years?’”
(More MTV stories.)

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