Women's Fashion Turns Tough

Floral prints? Baby doll dresses? No way, say today's stylists
By Evann Gastaldo,  Newser Staff
Posted Dec 24, 2009 12:13 PM CST
Women's Fashion Turns Tough
Editor-in-Chief of French Vogue Carine Roitfeld attends the Prada book launch cocktail held at Prada Rodeo Drive on November 13, 2009 in Beverly Hills, California.   (Getty Images)

Women are starting to turn their backs on girly pastels, floral prints, and strappy heels in favor of a more aggressive, tough-but-sexy look. “It’s not cool to be demure,” one stylist, who prefers big T-shirts over ripped jeans, tells the New York Times. The trend toward a more utilitarian look is partially a response to the struggling economy: “So-called luxury—people are tired of it,” says a boutique owner.

Out are skin-baring style icons like Scarlett Johansson and Megan Fox; in are blazers, boots, biker jackets, leggings, and the often-disheveled look of editors like Carine Roitfeld and Giovanna Battaglia: “They show you a real-world version of high fashion. They’re not dressed by a stylist, and sophisticated people recognize that,” says a store owner. Adds the Met’s Costume Institute curator: “There is so much sex appeal in imperfection.”
(More Carine Roitfeld stories.)

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