JC Penney Ditching 'Big Book' Catalog

Oversize book was a relic in Internet age
By Nick McMaster,  Newser Staff
Posted Nov 18, 2009 5:00 PM CST
JC Penney Ditching 'Big Book' Catalog
In this photo made Tuesday, Sept. 1, 2009, a customer leaves a J.C. Penney store in Tallahassee, Fla.   (AP Photo/Phil Coale)

Retailer JC Penney is discontinuing its Big Book—the 1,000-page catalog as big as a telephone book—as customers increasingly buy from jcp.com. The Penney Big Book has long been a cultural fixture for many, but younger customers aren't following suit. "It was an outdated way of shopping and the last big book in America," a company official tells the Dallas Morning News. This year's fall/winter catolog will be the last.
(More JCPenney stories.)

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