Jay Leno Not the Only Prime-Time Loser

Networks retune their lineup to court young viewers
By Jen Paton,  Newser User
Posted Nov 16, 2009 9:54 AM CST
Jay Leno Not the Only Prime-Time Loser
Hopes were high when Leno's new show premiered.   (AP Photo/Jae C. Hong)

Network TV's big hits—Modern Family, The Cleveland Show, NCIS: Los Angeles—join a pack of losers and losing news: NBC viewership is down 10% among young adults, ABC and CBS have slipped, too, and Eastwick, Hank, and Trauma have already been canceled. The LA Times surveys the playing field, mid-season.

  • Comedy rules—kinda: Modern Family has reeled in 10.6 million viewers, but networks are still struggling to find the Friends or Seinfeld of the late aughts.

  • Time slots still matter: Network execs thought DVR would change everything, but Fox saw an 89% bump among young adults on Mondays after moving House out of its Tuesday slot.
  • Crime dramas are (still) huge: The season's No. 1 new show is NCIS: Los Angeles with an average of 17 million viewers.
  • Jay Leno is (still) not: Leno's new time slot has been a double curse for NBC: Viewers are down at both 10pm and 11:35pm.
(Read more television stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X