London Paper Is Murdoch's Paywall Test Ground

By Jason Farago,  Newser Staff
Posted Aug 7, 2009 5:37 AM CDT
London Paper Is Murdoch's Paywall Test Ground
The Sunday Times, owned by News Corp, will launch a fee-based standalone website in November.   (©HowardLake)

Rupert Murdoch will test out his new pay-to-read Internet model this November, when News Corp launches a stand-alone website for Britain's Sunday Times. According to the Guardian, the site will feature "communities editors" and its own team of journalists. It's unclear whether users will pay a subscription or a per-visit fee.

The Sunday Times is Britain's top weekend broadsheet and has subsidized the loss-making daily Times for years, but recently the paper has gone into the red. One former Sunday Times editor suggested that Murdoch was making such a public intervention in order to encourage his competitors to join in: "He knows that this will work better if all the main competitors do it." (Read more Times of London stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.