Kia Soul Sport Better 'Beat Box' Than Vehicle

Should score with its target market, who want 'hearing damage'
By Matt Cantor,  Newser Staff
Posted Jul 31, 2009 2:46 PM CDT
Kia Soul Sport Better 'Beat Box' Than Vehicle
The 2010 Kia Soul.   (

The 2010 Kia Soul Sport isn’t “fun to drive,” but that doesn’t mean it won’t be fun for its target drivers, “audio-obsessed teens and 20-somethings,” writes Dan Neil in the Los Angeles Times. Priced under $20,000, it’s “a cool-looking little gizmo penned with confidence if not gall,” featuring powerful speakers, lights that sync with the music, and “frog-eyed headlamps.”

“The Soul delivers a significant amount of kit for the money,” Neil writes. Sure, driving it is like driving “an eight-cornered wheelbarrow,” but “for the Kia’s first-car audience, fun means being able to pile your friends in the back and heading out for an affordable night of self-inflicted hearing damage.” That, the Soul provides. (Read more Kia stories.)

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