Reader's Digest Shifts to the Right

Struggling magazine aims for new niche market
By Evann Gastaldo,  Newser Staff
Posted Jun 19, 2009 8:56 AM CDT
Reader's Digest Shifts to the Right
Purpose Driven Connection, a subscription membership magazine from Pastor Rick Warren produced with publisher Reader's Digest Association Inc., is one of the magazine's new conservative ventures.   (PRNewsFoto/The Reader's Digest Association Inc.)

Reader's Digest is no longer going after Middle America, reports the New York Times. Instead, the slimmed-down magazine will be "aiming a little more to the right," hoping to carve out a niche among conservatives, writes Stephanie Clifford. “It’s traditional, conservative values: I love my family, I love my community, I love my church,” says the magazine's president.

That means celebrity profiles and how-to features are out; inspiring stories about spirituality and military life are in. The change comes about following Digest’s 2007 acquisition; seasoned publishing alums are now in charge. “It’s not as cynical as you think,” says the president. “I guess it sounds cynical if you believe that to run a business to make money is cynical. But that’s what I’m paid to do.” (Read more American media stories.)

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