Warner Bros. Bumps Up Harry Potter Release

Summer date timed to blast competition
By Amelia Atlas,  Newser Staff
Posted Apr 15, 2009 3:22 AM CDT

Harry Potter and the Half-Blood Prince will be hitting theaters two days earlier than planned, E! reports. The studio is bumping the film forward with an unusual Wednesday opening on July 15, in hopes the mid-week premier will be equivalent to two debut weekends. "Every day the kids are out of school in summer is just like an extra Saturday," reasoned one exec.

(Read more Harry Potter and the Half-Blood Prince stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.