They're Back From the Dead

5 brands that were revived by dramatic intervention
By Sophie Goldstein,  Newser Staff
Posted Aug 3, 2007 10:54 AM CDT
They're Back From the Dead
A model wears a creation as part of the Burberry Prorsum Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Saturday, June 23, 2007 (AP Photo/Antonio Calanni)   (Associated Press)

These five companies were flatlining until they made bold management decisions.  Business Week tells you how they did it.

  1. Nintendo: The Wii dared to market to families and non-gamers
  2. Audi:  Banked on engineering and prowess and didn't get distracted

  1. Hewlett-Packard: Started marketing the PC as a lifestyle, not a product
  2. Burberry:  Increased brand prestige by cancelling cheaper lines
  3. Citibank: Sold itself as a "neighborhood bank" with global reach
(More Nintendo stories.)

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