Starbucks' Oatmeal Is the New McMuffin

The mushy breakfast you pushed away as a child has become Starbucks' most successful food launch ever—knocking reduced-fat coffeecake to No. 2 on the best-sellers chart, Advertising Age reports. Oatmeal heads up a line of healthier breakfast options the chain introduced in September. The steamy offering, which comes with packets of brown sugar, nuts, and dried fruit, has been a surprise hit among women and "millennials."

At $2.50 a pop, Starbucks oatmeal costs more than its pastries—and a lot more than making it yourself from a giant container of the stuff—but its early success bodes well for the future. “The true test of oatmeal will be when the weather gets colder,” one analyst said. (More healthy eating stories.)