Buoyed by its highly visible sponsorship role at the Beijing Olympics, Coca-Cola has made a $2.4 billion offer for a Chinese juice and nectar company, the Wall Street Journal reports. The deal would be the second-largest acquisition ever by the company, which has been expanding into non-carbonated beverages in recent years, and the largest controlling purchase of a Chinese company by a foreign bidder.
The deal for China Huiyuan Juice Group, which requires approval of Chinese regulators, gives Coke a chance to expand its share of the fruit-and-vegetable-juice market in China, currently estimated at 9.7%. "The business combination … creates a win-win partnership that combines Coca-Cola's expertise as a global beverage company with Huiyuan's knowledge and understanding of the China beverage market," Huiyuan's chairman said. (More Coca-Cola stories.)