Amazon Prime Caves, Will Run Ads on Films, Shows

Prime members who don't want such interruptions can fork over an extra $2.99 per month
By Newser Editors and Wire Services
Posted Sep 22, 2023 11:30 AM CDT
Ads Are Heading to Amazon Prime Content—Unless You Pay
Amazon's Prime Video streaming app on an iPad, seen in Baltimore on March 19, 2018.   (AP Photo/Patrick Semansky, File)

Amazon Prime Video will include advertising during shows and movies starting early next year, joining other streaming services that have added different tiers of subscriptions. Members of Amazon Prime can pay $2.99 per month in the US to keep their service ad-free, the company said Friday, per the AP. Streaming services are in a heated tug of war over viewers, and users are growing more adept at jumping in and out of those services, often depending on price. The platforms risk losing customers with price hikes, but they could lose them if they don't generate new content that wins over users.

Disney will begin charging $13.99 a month in the US for ad-free Disney+ in mid-October, 75% more than the ad-supported service. Netflix already charges $15.49 per month for its ad-free plan, more than twice the monthly subscription for Netflix with ads. Amazon said limited advertisements will be aired during shows and movies starting early next year so that it can "continue investing in compelling content and keep increasing that investment over a long period of time." Live events on Amazon Prime, like sports, already include advertising.

Ads in Prime Video content will start in the US, UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year. Amazon said that it's not making changes to the price of Prime membership next year. It plans to announce pricing for ad-free programming for countries other than the US at a later time. For US users, Amazon said it will send out an email to Prime members several weeks before ads are introduced into its programs, with information on how to sign up for the ad-free option if they choose to do so.

(More Amazon Prime stories.)

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