Guinness Sales Flat in ... Ireland?

As international sales flourish, production will be cut back at home
By Harry Kimball,  Newser Staff
Posted Jul 12, 2008 4:46 PM CDT
Guinness Sales Flat in ... Ireland?
A pint of Guinness sits on a bar.   (KRT Photos)

Ireland still drinks a lot of beer—only the Czechs down more—and continues to chug a lot of Guinness. But in a cultural shift in the newly vibrant nation, sales of the national drink have steadily declined in recent years, as harried white-collar workers skip the pub on the way home, and foreign workers opt for a taste of home instead of “the black stuff,” the Los Angeles Times reports.

"Years ago, everybody drank Guinness," said a 36-year-old Dubliner. "But young people don't drink Guinness. We just drink Budweiser. Guinness is more of an old fellow's drink." But don’t start shedding tears for the stout yet: The multinational that owns the Dublin brewery stresses that while domestic production will be downsized, the global trend in sales “has been inextricably upwards.” (Read more Guinness stories.)

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