Rolling Stone's 'Green' Paper Has Recyclers Seeing Red

Magazine's new stock 100% not recycled
By Peter Fearon,  Newser Staff
Posted Jun 11, 2007 6:53 AM CDT
Rolling Stone's 'Green' Paper Has Recyclers Seeing Red
This photo supplied by the American Society of Magazine Editors shows Jann Wenner, editor and publisher of Rolling Stone, left, reacting in mock shock after Adam Moss, editor-in-chief of New York Magazine, and his magazine won 5 Ellies, while his magazine won one award at the 2007 National Magazine...   (Associated Press)

Aging counter-culture arbiter Rolling Stone is discovering it's not easy being green. The Times reports the magazine will soon start printing its wry critique of music and politics on "carbon neutral paper," a unique stock which adds no CO2 emissions to the atmosphere. But none of it is recycled, upsetting one of environmentalists' most sacred hosannas.

The new paper is made by a company that offsets its reduced greenhouse gas emissions with tree plantings. But editors claim recycling its paper would reduce photo quality. One activist accuses Rolling Stone of a sly diversion intended to cover for its philistinism: "the greatest ecological and social benefits come from using recycled paper," he said. (More Rolling Stone stories.)

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