Bridget Jones Sinking Sales of Chardonnay?

UK wine critic blames fictional neurotic for giving it a bad name
By Dustin Lushing,  Newser Staff
Posted May 30, 2008 11:28 AM CDT

The thirtysomething neurotic character Bridget Jones is getting the blame for plummeting sales of chardonnay in the UK, the Independent reports. The fictional publishing assistant miserably pours herself a tall glass after each one of her attempts at landing a husband fails—not exactly a great marketing tool. "Chardonnay has made some of the world's greatest wines," says a top wine critic. "Everyone appreciated it—until Bridget Jones."

Meanwhile, rival wines such as sauvignon blanc and pinot grigio are rising in demand. Bridget "sits there with mascara running down her cheeks saying, 'Dear diary, I've failed again, I've poured an enormous glass of chardonnay and I'm going to put my head in the oven,'" laments wine critic Oz Clarke. "Great marketing aid!" (Read more wine stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.