The thirtysomething neurotic character Bridget Jones is getting the blame for plummeting sales of chardonnay in the UK, the Independent reports. The fictional publishing assistant miserably pours herself a tall glass after each one of her attempts at landing a husband fails—not exactly a great marketing tool. "Chardonnay has made some of the world's greatest wines," says a top wine critic. "Everyone appreciated it—until Bridget Jones."
Meanwhile, rival wines such as sauvignon blanc and pinot grigio are rising in demand. Bridget "sits there with mascara running down her cheeks saying, 'Dear diary, I've failed again, I've poured an enormous glass of chardonnay and I'm going to put my head in the oven,'" laments wine critic Oz Clarke. "Great marketing aid!" (Read more wine stories.)